Designer

Tina Aldatz, C.Ped.

Founder and President of Foot Petals

Walking in Her Shoes

As a child growing up in California, Tina Aldatz burned the soles of her feet after walking over hot coals buried in sand at the beach. The simple act of walking in sneakers or flats was painful and her feet were never quite the same. Little did she know this traumatic event would plant the seed for an idea that would later flower into a multi-million dollar concept.

After years of working in the fashion industry and endless hours of walking in painful shoes, Tina knew there had to be a better way. In 2001, after extensive research, design, and engineering, she created Foot Petals, the original designer insoles. Foot Petals now manufactures more than 20 types of products that are sold at retailers worldwide and online.

Tina's experience in the fashion industry has helped to make her a successful Latina entrepreneur. As a retail manager for Victoria’s Secret she learned the importance of customer service. Then as Merchandising Manager for BCBG, she learned how to build a brand

As a Certified Pedorthist -- an expert in shoe fitting and modification -- Tina is widely regarded by her peers as a comfort expert. She utilizes her expertise to create new ways for her customers to be even more comfortably chic. Foot Petals’ products have been embraced by the medical community including the endorsement by the American Podiatric Medical Association and recommendations from top Podiatrists.

Tina is determined to prove that you don’t have to sacrifice style for comfort. Backed by her loyal, fan-based customers, fashion editors, celebrities and notable stylists like Patricia Field and Rachel Zoe, Tina is inspired to continue developing designer, solution-oriented products for feet, legs and shoes.

She is also committed to supporting the communities in which she lives and does business. Tina makes it a priority to assist numerous local, national and international organizations.