TINA ALDATZ, C.PED.

FOUNDER AND PRESIDENT OF FOOT PETALS

"After years of working in the fashion industry and endless hours of walking in painful shoes, I knew there had to be a better way.

My goal was to create a pretty solution to this ugly problem. With extensive research, design, and engineering, I created Foot Petals, the original designer shoe cushions.

Now women everywhere can walk in style and comfort. I have been so pleased with the response from fashion editors, celebrities and consumers that I am inspired to continue developing designer, solution-oriented products."

 

Working as a Special Events and Merchandising Director for BCBG Max Azria, Tina was always on the go. It was important for her to look stylish and feel comfortable and she refused to succumb to the skirt and sneaker look that many New Yorkers fall prey to, just for the sake of comfort. Tina was not about to give up her sexy heels or business chic pump so instead she bought orthopedic insoles and cut and pasted them to fit all her different shoe styles.

After being a fashion industry veteran for 11 years, Tina noticed there was something lacking in the marketplace for stylish women that enjoy wearing high heels, but still want to be comfortable. Convinced there was a solution to this ongoing problem, Tina found the perfect material in a U.S. factory. After testing the material, she found its benefits to be many and better than anything else being offer in stores.

Foot Petals was started in January 2001 and offers solution-orientated foot care and comfort products. Tina's goal in creating Foot Petals and Foot Petals products is to create something that would give long-lasting comfort and not take away from the look of designer shoes. Foot Petals is the original designer shoe cushion.

Always looking to discover new solutions, Tina has become a Certified Pedorthist, which is an individual trained in the modification of footwear and orthotics in accordance with medical prescriptions for the treatment of disease, injury or deformity.

After her 120 hour course for the State Board Certification, Tina learned about pedorthic assessment, lower extremity disorders, internal and external shoe modifications, orthotic fabrication, and foot anatomy. In other words, she is learned everything about her feet and those of her customers, so she can continue to create new ways for everyone to be even more comfortably chic.

For more information please visit our Press section to read the Forbes January 2008 and OC Register April 2008 articles.